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Copywriter Job Description

The Copywriter plays a crucial role in crafting engaging and persuasive content that aligns with the company's brand voice and marketing objectives. This position aims to enhance customer engagement and drive conversions through compelling storytelling and clear messaging.
Alexandra
Linkedin
3/5/25

Copywriter Job Overview

Similar Job Titles

🔹 Copywriter (general term)
🔹 Content Writer (content-focused writer)
🔹 Brand Content Manager (brand content specialist)
🔹 Social Media Copywriter (writes for social media)
🔹 SEO Copywriter (specialized in SEO writing)
🔹 Content Writer
🔹 Creative Writer

Main Missions

The Copywriter plays a crucial role in crafting engaging and persuasive content that aligns with the company's brand voice and marketing objectives. This position aims to enhance customer engagement and drive conversions through compelling storytelling and clear messaging.

Key Responsabilities

✔ Develop and write creative content for various marketing channels.
✔ Collaborate with marketing teams to align content with campaign goals.
✔ Edit and proofread content to ensure clarity and consistency.
✔ Conduct research to understand target audience preferences.
✔ Optimize content for SEO to increase organic reach.
✔ Create content calendars and manage deadlines.
✔ Adapt writing style to different brand voices.
✔ Stay updated with industry trends and best practices.

Tools

  • Grammarly: Grammar and spell-checking tool (alternatives: ProWritingAid, Hemingway Editor).
  • Google Analytics: Analyze content performance (alternatives: Adobe Analytics, SEMrush).
  • WordPress: Content management system (alternatives: Squarespace, Wix).
  • Trello: Project management tool (alternatives: Asana, Monday.com).

Skills

  • Excellent written communication
  • Creativity and storytelling
  • SEO knowledge
  • Attention to detail

Key vocabulary

  • SEO: Search Engine Optimization, a strategy to increase website visibility.
  • Brand Voice: The unique personality and tone of a company's communication.
  • Call to Action: A prompt in marketing to encourage immediate response.
  • Copy: Text used in marketing and advertising to persuade audiences.

Career path

A Copywriter can progress to roles such as Senior Copywriter, Content Manager, or Creative Director.

Salary

In the USA, Copywriters typically earn between $45,000 to $85,000 annually, depending on experience.

Benefits

Common benefits in the USA include health insurance, 401(k) plans, and paid time off.

Copywriter Job Description

Job Title

Copywriter

To help you :
✅ A clear, concise sentence to describe the role
✅ The job title must be clear and reflect the role, as it's the first thing candidates see
✅ Needs to match with the keywords candidates search for on job boards and search engines.
🚫 Avoid company-specific titles.

Company Description

This section is specific to your business activity - we cannot provide you with a ready-to-use template.
To help you, here are the elements that must be included:
✅ Your mission
✅ The products and/or services that support this mission
✅ The type and number of customers you serve
✅ Your mid- and long-term goals, with concrete figures
✅ Any other ambitious projects (geographic expansion, new verticals, etc.)

💡 Bonus: Add engaging content like photos, videos, CEO podcasts, or anything else that showcases your vision and ambitions.

Job Brief

As a Copywriter, you will be responsible for creating compelling and persuasive content that enhances our brand's presence and engages our audience. Your work will directly impact our marketing efforts and help drive customer engagement and conversions.

To complete this section, here are the essential elements that must be included :
✅ A clear and concise sentence describing the role
✅ Its position in the organizational chart
✅ The scope of responsibility including (if applicable) the size of the team to be managed
✅ One or two specific, long-term objectives for the position

Key Responsabilities

  • Write clear, persuasive, and original copy for various marketing materials.
  • Collaborate with designers and marketers to produce cohesive content.
  • Revise, edit, and proofread content as needed.
  • Conduct research to ensure content accuracy and relevance.
  • Implement SEO best practices to improve content visibility.
  • Manage multiple projects and meet tight deadlines.

Skills & Qualifications

🎓 Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.

💪 Typically requires 2-4 years of experience in copywriting or content creation.

🎯 Main Hard Skills

  • Proficient in content management systems
  • SEO optimization
  • Editing and proofreading
  • Research skills

🙂 Main Soft Skills

  • Strong communication
  • Time management
  • Adaptability

Conditions & Benefits

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here are the elements that can be included:
✅ Employment type: Full-time, part-time, freelance, contract, etc.
✅ Location: City + any location-specific benefits
✅ Work schedule: Remote, in-office, or hybrid (ideally with details on the expected balance)
✅ Salary: You can choose to provide a range or leave it unspecified.
✅ Benefits: Outline what you offer in terms of healthcare, wellness programs, parental leave, transportation stipends, and more.

💡 Tip: Work conditions are one of the most important factors for candidates when considering a job. Transparency and honesty go a long way.

Interview Process

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here is a typical process:
1️⃣ Initial phone screening with (Recruiter’s Name), our (Recruiter’s Title) - 30 min
2️⃣ Interview with (Hiring Manager’s Name “HM”), our (HM’s Role) - 45 min
3️⃣ Case study with (HM’s Name), our (HM’s Role) - 1 hour in person
4️⃣ Cultural fit interview with (HM’s Manager’s Name), our (Manager’s Role) - 30 min in person
5️⃣ Team meeting with (HM’s Team Name) – in person
6️⃣ Reference checks

FAQ

🔹What are the key duties of a Copywriter ?

The key duties include writing and editing content, collaborating with marketing teams, and optimizing content for SEO.

🔹How does a Copywriter collaborate with other teams ?

A Copywriter collaborates with designers, marketers, and project managers to ensure cohesive and effective content delivery.

🔹What essential skills are required for a Copywriter ?

Essential skills include excellent written communication, creativity, SEO knowledge, and attention to detail.

🔹What educational background is preferred for a Copywriter ?

A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

🔹What is the typical career progression for a Copywriter ?

A Copywriter can advance to positions like Senior Copywriter, Content Manager, or Creative Director.

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