Marketing Manager Job Description

Marketing Manager Job Description

Job Title

Marketing Manager

To help you :
✅ A clear, concise sentence to describe the role
✅ The job title must be clear and reflect the role, as it's the first thing candidates see
✅ Needs to match with the keywords candidates search for on job boards and search engines.
🚫 Avoid company-specific titles.

Company Description

This section is specific to your business activity - we cannot provide you with a ready-to-use template.
To help you, here are the elements that must be included:
✅ Your mission
✅ The products and/or services that support this mission
✅ The type and number of customers you serve
✅ Your mid- and long-term goals, with concrete figures
✅ Any other ambitious projects (geographic expansion, new verticals, etc.)

💡 Bonus: Add engaging content like photos, videos, CEO podcasts, or anything else that showcases your vision and ambitions.

Job Brief

As a Marketing Manager, you will be at the forefront of our marketing efforts, responsible for crafting and executing strategies that enhance our brand presence and drive customer engagement. Your role will impact the company's growth by ensuring our marketing initiatives are effective and aligned with business goals.

To complete this section, here are the essential elements that must be included :
✅ A clear and concise sentence describing the role
✅ Its position in the organizational chart
✅ The scope of responsibility including (if applicable) the size of the team to be managed
✅ One or two specific, long-term objectives for the position

Key Responsabilities

• Develop comprehensive marketing plans and strategies.
• Oversee and manage marketing budgets to ensure cost-effectiveness.
• Lead a team of marketing professionals, providing guidance and support.
• Collaborate with sales and product teams to align marketing strategies.
• Conduct market research to identify new opportunities.
• Manage relationships with external partners and vendors.
• Create and oversee content marketing initiatives.
• Evaluate the performance of marketing campaigns and adjust strategies accordingly.

Skills & Qualifications

🎓 Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or relevant certifications (e.g., CIM, AMA) are preferred.

💪 Typically, 5-7 years of experience in marketing roles, with proven leadership capabilities.

🎯 Main Hard Skills

• Digital Marketing
• Data Analysis
• SEO/SEM
• Project Management
• Content Creation
• CRM Software

🙂 Main Soft Skills

• Leadership
• Communication
• Problem-solving
• Teamwork

Conditions & Benefits

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here are the elements that can be included:
✅ Employment type: Full-time, part-time, freelance, contract, etc.
✅ Location: City + any location-specific benefits
✅ Work schedule: Remote, in-office, or hybrid (ideally with details on the expected balance)
✅ Salary: You can choose to provide a range or leave it unspecified.
✅ Benefits: Outline what you offer in terms of healthcare, wellness programs, parental leave, transportation stipends, and more.

💡 Tip: Work conditions are one of the most important factors for candidates when considering a job. Transparency and honesty go a long way.

Interview Process

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here is a typical process:
1️⃣ Initial phone screening with (Recruiter’s Name), our (Recruiter’s Title) - 30 min
2️⃣ Interview with (Hiring Manager’s Name “HM”), our (HM’s Role) - 45 min
3️⃣ Case study with (HM’s Name), our (HM’s Role) - 1 hour in person
4️⃣ Cultural fit interview with (HM’s Manager’s Name), our (Manager’s Role) - 30 min in person
5️⃣ Team meeting with (HM’s Team Name) – in person
6️⃣ Reference checks