Search Engine Marketing Specialist Job Description

Search Engine Marketing Specialist Job Description

Job Title

Search Engine Marketing Specialist

To help you :
✅ A clear, concise sentence to describe the role
✅ The job title must be clear and reflect the role, as it's the first thing candidates see
✅ Needs to match with the keywords candidates search for on job boards and search engines.
🚫 Avoid company-specific titles.

Company Description

This section is specific to your business activity - we cannot provide you with a ready-to-use template.
To help you, here are the elements that must be included:
✅ Your mission
✅ The products and/or services that support this mission
✅ The type and number of customers you serve
✅ Your mid- and long-term goals, with concrete figures
✅ Any other ambitious projects (geographic expansion, new verticals, etc.)

💡 Bonus: Add engaging content like photos, videos, CEO podcasts, or anything else that showcases your vision and ambitions.

Job Brief

As a Search Engine Marketing Specialist, you will play a pivotal role in enhancing our online presence and driving growth through strategic paid search campaigns. Your expertise will help us reach our target audience more effectively and achieve our business goals.

To complete this section, here are the essential elements that must be included :
✅ A clear and concise sentence describing the role
✅ Its position in the organizational chart
✅ The scope of responsibility including (if applicable) the size of the team to be managed
✅ One or two specific, long-term objectives for the position

Key Responsabilities

• Develop and implement SEM strategies to achieve business objectives.
• Conduct thorough keyword research and analysis.
• Create and manage paid search campaigns across Google Ads and other platforms.
• Analyze and report on campaign performance metrics.
• Collaborate with the creative team to design compelling ad content.
• Stay informed about the latest SEM trends and technologies.
• Optimize budget allocations and bidding strategies.
• Provide actionable insights and recommendations based on data analysis.

Skills & Qualifications

🎓 Bachelor's degree in Marketing, Business, or a related field is preferred.

💪 Typically requires 2-4 years of experience in SEM or digital marketing.

🎯 Main Hard Skills

• Proficiency in Google Ads and Google Analytics
• Experience with keyword research tools
• Data analysis skills
• Understanding of PPC and SEO principles

🙂 Main Soft Skills

• Problem-solving
• Collaboration
• Time management

Conditions & Benefits

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here are the elements that can be included:
✅ Employment type: Full-time, part-time, freelance, contract, etc.
✅ Location: City + any location-specific benefits
✅ Work schedule: Remote, in-office, or hybrid (ideally with details on the expected balance)
✅ Salary: You can choose to provide a range or leave it unspecified.
✅ Benefits: Outline what you offer in terms of healthcare, wellness programs, parental leave, transportation stipends, and more.

💡 Tip: Work conditions are one of the most important factors for candidates when considering a job. Transparency and honesty go a long way.

Interview Process

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here is a typical process:
1️⃣ Initial phone screening with (Recruiter’s Name), our (Recruiter’s Title) - 30 min
2️⃣ Interview with (Hiring Manager’s Name “HM”), our (HM’s Role) - 45 min
3️⃣ Case study with (HM’s Name), our (HM’s Role) - 1 hour in person
4️⃣ Cultural fit interview with (HM’s Manager’s Name), our (Manager’s Role) - 30 min in person
5️⃣ Team meeting with (HM’s Team Name) – in person
6️⃣ Reference checks